While you’re browsing, think about what kind of things you’re passionate about. Chances are, you’ll be able to find at least one opportunity that lines up with your interests. [2] X Research source If you’re confronted with so many options that you’re not sure where to start, it may help to make a list of all the companies you could see yourself representing and narrow it down to the 2 or 3 that you like the most. Only apply to companies who have brands/images that align well with your own brand image. If you’re a fitness trainer, reach out to fitness apparel or accessories companies.
Take some time to learn a little about the company before you show up. The more knowledgeable and enthusiastic you seem, the more likely it is that they’ll want to bring you on board. [3] X Research source
If you don’t see any listings on the company’s website, try looking for related postings on job search sites like Monster, Indeed, and LinkedIn. [5] X Research source Depending on the product or service being advertised, previous experience in marketing or hospitalities may give you an edge over other applicants.
Brand ambassadors are also typically given shirts, hats, jackets, and other specially branded apparel to wear. Be prepared to do anything else the event organizers need you to do, such as stocking backup products or signing up interested customers for the company’s mailing list.
Don’t expect a company to be the one to reach out to you unless you already have an impressive social media following. Assuming you fit the bill for what the company is looking for, they’ll message you back and follow up with details on how to get started.
Most sponsor companies allow their brand ambassadors to test out their products and services (such as a new clothing line or meal subscription service) free of charge so they can talk about them with more authority. Pushing something in a way that feels forced (or overly forceful) could cost you followers.
If you enjoy your biggest following on Instagram or YouTube, you’ll take photos or videos of yourself using one the company’s products, along with attention-grabbing captions explaining to your followers why they should try it for themselves. [10] X Research source On platforms like Facebook or Twitter, your sponsored content may be based around longer posts describing your experiences in detail. Once you’ve satisfied the company’s basic criteria, you’ll have quite a bit of freedom over how you choose to present your posts. Companies work with influencers because of the sway they have with a given audience, which means you’re encouraged to do things your way.
The company might ask you to make strategically-timed posts to coincide with sales or ongoing marketing campaigns, or they may leave the frequency to your discretion.
Tag your followers in your responses or mention them by name to address them on a more personal level.
Getting follows from high-profile users is a great way to direct more traffic to your page. Make it a point to connect with other successful influencers. Not only will this expand your network, it will also give you a list of helpful examples to look to. [13] X Research source
